Why are branded uniforms so important?

Last updated at: 2020-11-16

This age-old debate has been going on forever, but no matter what side of the fence you’re on, it’s important to understand the benefits of having a branded uniform – especially during the COVID-19 pandemic.

Imagine calling a plumber or an electrician out to your house, and he rocks up in plain clothes, looking like every other Tom Dick and Harry on the street. Apart from not being memorable, it doesn’t communicate that you’re a trusted professional.

On top of this, if you didn't already know the name of their business before they arrived, it’s extremely unlikely that you are going to remember it when they've gone!

Branded uniforms in the eye of the consumer

Research shows a whopping 94% of consumers prefer staff in uniforms, as it makes them easier to recognise. Uniforms also give you a professional look while you’re at work.

With the COVID-19 pandemic currently taking a massive toll on the businesses, it’s more crucial than ever to make yours stand out. 93% of the population also believe that it reflects well on a company if their staff wear smart uniforms. Despite this, only 50% of the current working population wear a uniform.

The pandemic has created panic and uncertainty around the world, with fear of the unknown increasing constantly. Wearing a uniform is a small but important way to alleviate some stress in the community, as it communicates to them quickly who you are if you need to rock up on their doorstep unexpectedly, and also shows who you are if they need to reach out to you.

Benefits of a branded uniform

Brand recognition is one of the biggest benefits to having a branded uniform. Without your brand present on your uniform, it’s unlikely that potential customers will remember you. In fact, T.R. McTaggart says that on average, 5 to 7 brand impressions are needed for someone to remember your brand, and brands that are easily recognised appear more trustworthy to customers. Brand recognition also encourages brand loyalty and can give your business legitimacy among competitors.

Just think of how many people drive or walk past you every day while you’re on-site, if you don’t have a uniform, how are they going to know where you’re from? How are they going to refer you to their friends?

Branded uniforms within the workplace

If you’re still not convinced, there are many internal benefits to having branded uniforms. Wearing a uniform provides employees with a sense of company pride, as they know that they are ambassadors for the business.

Focus Uniforms says that wearing a uniform lifts team spirit as people in the same uniform often ‘feel an affiliation with’ and ‘share a bond with’ their fellow employees.

Having a company uniform also creates a sense of unity and feeling of equality in the business, while sending each employee a message that ‘they are equally important and have a vital role to play within the organisation’. This bond within a company is important especially during the current pandemic where we all need to unite and support each other.

Wearing a uniform while working in small teams or even independently may subconsciously give your employees a feeling of unity to their company – even if they are working on their own – as they know that their colleagues are all wearing the same thing.

Whilst the easy option might be to have employees dress to a code, investing in a uniform is the gift that keeps on giving. Your employees are virtually turned into walking billboards whether it be on the worksite, on their lunch break, or even in their car.

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